It’s a sad day for the technology industry: one of its most charismatic figures, a genius in an industry filled with brilliant minds, has stepped aside.
I wouldn’t go that far. Nothing against Jobs as such but there are some right numpties in the computer trade. Our own dear Alan Sugar springs to mind. Not that he is in that trade anymore – thank God!
Anyway is Jobs charismatic? He wears a black polo-neck well but quite frankly he is hardly the life and soul. He is moderately more interesting than Bill Gates.
I have a love/hate thing with Apple and Jobs. It’s in the little things and the big things. It’s little things like putting an “i” in front of everything and the one button mouse and keyboards designed to be looked at rather than typed on. And it’s big things like the sense of entitlement Apple seems to feel. Recall the war of the trashcan? Or the recent appalling persecution of Samsung over the Galaxy pad? And the way Apple fans are so, well, fanatical. You see it in the TV adverts for iPhone 4 and the iPad 2. A Martian could be forgiven for thinking Apple invented the internet. The ads are that smug. They are basically saying, “Can’t afford this you pleb – well bugger off!” And it annoys me because they do make some nice kit. I wouldn’t find Apple so annoying (is perplexing a better word?) if this was not the case.
Don’t get me wrong. I wish Steve Jobs all the best and hope he gets well. It would be mean of me to gloat over the ill-health of the chap. But… Apple are legends in their own lunch-time. They are not actually anywhere near as important technologically as they like to think they are and relentlessly tell us. In terms of marketing though… Different kettle of fishes. They figured out how to sell computers to people who don’t like computers. They also figured out how to seem “anti-establishment” whilst being the establishment and that is a hell of a trick.