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The iBook of Jobs

Jobs will be a hard act to follow. He brought the company back from the brink in 1996, presiding over a remarkable turnaround in its fortunes. I’ve been an Apple loyalist since I bought a Macintosh Plus in 1987, but at times that loyalty was sorely tested. The lowpoint for me was probably the PowerBook Duo which I bought in 1992. I seriously considered switching to a PC, not least because Mac users were so few and far between. In the battle with Microsoft, it felt like we were on the losing side. But my faith was restored when I bought an iMac, one of the first products Steve Jobs was identified with after returning to the company in 1996 [would that be an eMac?]. After that came a rapidly improving series of laptops – the iBook, the white MacBook, the black MacBook and, finally, my current model, the 2008 aluminium MacBook. I can think of few companies I have such an intense brand loyalty to and that is in no small part due to the technological and marketing savvy of Steve Jobs. As a colleague said last night, he’s been the outstanding CEO of our generation [apart from when he was sacked].

So what you gonna do Toby? Put your first-born son on the altar? Just re-read that Toby. Steve Jobs is very successful businessman but… All this talk about “faith” and “intense loyalty” and “being tested” – you’d think He came down the mountain in Cupertino with an iTablet engraved with fire by God himself.

9 Comments

  1. CountingCats says:

    An iTablet? You mean an iPad?

  2. Ian B says:

    I’ve long predicted that Apple is Steve Jobs, and without him the company would rapidly lose its devoted following and cease to be whatever it is; that is, it might carry on surviving and making products, but the glory days and cult of Apple will rapidly be over. The whole thing is basically an extension of his personality, and Apple fans are really Jobs fans sharing in the experience of Steve.

    *Sits back to see how prediction turns out*.

  3. Ian B says:

    BTW, I did have to laugh when I looked at the Telegraph website today. The “technology” staff have for some time now faced rather a lot of humorous criticism in comments sections because they’re so blatantly Macolyte. So, lolz, they’re running a live blog of, er, one bloke resigning. It’s like a wake.

    Made me smile, anyway.

  4. RAB says:

    Well I’m terribly sorry that Jobs is not well, indeed may be terminally ill, but I have never been a big fan of Apple, unlike my friend Will, who buys anything they care to pump out on the day of release.

    The only product of theirs I own is an iPod Classic, but when I bought it, it wasn’t called a Classic, it was the bloody top of the range job that I had shelled out two hundred plus notes for. Then 10 minutes later they bring out another version, or an iPod Touch, making you feel foolish for shelling out for the previous one.

    When I bought it, I was in the shop and they handed me the thing looking for all the world like a box of Belgian chocolates. I was about to leave when I thought I had better check with the salesman that all the bits were there and ready to use. So I asked… There is a charger included isn’t there? Oh no sir! you charge it by plugging it into a Laptop or a PC… But I’m going to be in the middle of the Nile with no laptop in two weeks, what do I do to charge it then?… Ah well sir must buy a charger, only £30, I’ll fetch you one from round the back…

    Now you see, that’s what I call taking the piss! And it’s the same with all the bloody Apps you have to buy to enhance your iPad etc They are gouging money out of you right left and centre.

    The iPod by the way, was invented by a British bloke back in the sixties. The way it operates using that wheel and the basic design was all his. He patented it too. The trouble was, the best memory chip then available would hold about 3 minutes worth on music, so he was fucked. Bit like Da Vinci designing a Lambourgini, but screwed because nobody had invented petrol.The Patent lapsed, and Apple stepped in and stole the whole idea and design.

    So really, how cutting edge have they ever been?

  5. NickM says:

    “An iTablet? You mean an iPad?”

    No, I meant exactly what I said. Moses and all that. I know Cats. You know I know. I was deliberately taking the piss.

  6. JuliaM says:

    “The only product of theirs I own is an iPod Classic, but when I bought it, it wasn’t called a Classic, it was the bloody top of the range job that I had shelled out two hundred plus notes for. Then 10 minutes later they bring out another version, or an iPod Touch, making you feel foolish for shelling out for the previous one.”

    Just like…..every other technology company in the world?

  7. Andrew Duffin says:

    “iBook, the white MacBook, the black MacBook and…the aluminium MacBook.”

    Probably they’re all exactly the same apart from the colours, and the fact that price racks up with every “new” model.

    A recent advert: “The iPhone so-and-so…now available in…WHITE!” And the mugs queue around the block to get a white one: black ones are SO last week.

    Thoughts about fools and their money spring to mind.

    A canny fellow, Mr. Jobs.

  8. wh00ps says:

    Best not mention Moses, or Apple will be suing the Jewish people for patent infringement…

  9. NickM says:

    wh00ps,
    I’d love to see that one! Apple versus Jehovah over the use of “iSmiting”.

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