I hadn’t really noticed it before but yesterday in Sainsburys I noted that this year’s female swimwear collection is very ’50s.
I mean I’d noticed it at the high-end but seeing it in Sainsburys shows it has reached the “Taste the Difference” lasagne munching crowds like me.
Here is the interesting thing. I’ve heard a lot in the press about this decade being like the ’80s (I liked the ’80s) and the thing about that decade is that once the New Romantics ran out of mascara the ’80s went very ’50s in terms of style. Who can forget Nick Kamen in his 501s? It just strikes me as curious. If the ’80s ponced on the ’50s and now the 2010s (where’s my jetpack!) are poncing on the ’80s which of course ponced off the ’50s then…
Well, as a serious student of popular culture (I’m just pulling on the communication cord to prevent the arrival at Middle-Age Station), I’m curious. Is there a general re-capitulation of styles every thirty years? I mean is that the product cycle here?
Just call me Marty. I was pondering a big post on decadism but it’s Sunday so the hell with it!