I like Aldi, Lidl, Netto. Some of the stuff they sell is extremely good. I don’t like them because they are cheap as such. I like them because they are extremely good value. That is not something that can be said about Iceland. Good stuff can be cheap if the company is run well and Aldi clearly is. And that advert made me laugh. The M&S ads make me want to defenestrate the TV. Organic, farm-assured… Sell it to Hugh Fearnley-Shittingstall already! Not me. The finest ham I know comes from Netto and is not a Duchy Original which means it is tastier, cheaper and Chuckles hasn’t ejaculated on it. Which I guess would add protein and zinc but just no. Leave that to the Duchess of Cornwall.