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Advertising Genius!

I like Aldi, Lidl, Netto. Some of the stuff they sell is extremely good. I don’t like them because they are cheap as such. I like them because they are extremely good value. That is not something that can be said about Iceland. Good stuff can be cheap if the company is run well and Aldi clearly is. And that advert made me laugh. The M&S ads make me want to defenestrate the TV. Organic, farm-assured… Sell it to Hugh Fearnley-Shittingstall already! Not me. The finest ham I know comes from Netto and is not a Duchy Original which means it is tastier, cheaper and Chuckles hasn’t ejaculated on it. Which I guess would add protein and zinc but just no. Leave that to the Duchess of Cornwall.


  1. I once bought some Netto baked beans for 6p. Never again!

  2. RAB says:

    We shop in Lidl and Aldi all the time. Their cooked meats are especially good, and Lidl has an Irish Malt I can’t tell the difference from Jameson, but it’s half the price. The Brandy is good and cheap too.

    Never been to a Netto, they don’t seem to have them round our way, the nearest is 60 miles away.

    Baked Beans are usually pretty good in Aldi/Lidl. Why pay silly prices? Heinz came sixth in a blind tasting recently, to stores own brands.

    I like the ethos and I like the goods.

  3. mike says:

    I like gin too – I’m sitting here with a pint sized G&T with half a lime I poured for myself from supermarket ingredients: each of these G&Ts costs me about one pound compared to the almost four quid I’d have to pay at the bar.

    I remember there used to be one of these places on Dalry road in Edinburgh which sold a really decent Camembert at something like half the price of the Sainsbury’s stuff on Rose street. I used to buy it in order to melt it into my french loaf for breakfast. My girlfriend at the time loved it too.

  4. Sam Duncan says:

    No Netto or Aldi round here, but I agree about Lidl. Their fruit and veg. isn’t always anything to write home about, but everything else is usually excellent, and dirt cheap. By the way, I don’t know if it’s a German thing or what, but they seem to be obsessed with cherries: you name it, Lidl has it cherry-flavoured. I’d never even seen cherry jam before; now I’m more or less addicted.

  5. JuliaM says:

    Lidl at Christmas was a wonder to behold – reindeer, pheasant, venison, springbok, ostrich… :)

  6. Lynne says:

    I’ve been giving Lidl and Aldi thumbs up for years when stocking up on the basics. Why pay top whack when they can provide it cheaper and better? Seems their ads are more amusing too. :D

  7. Lynne says:

    So, has the likes of Fascist Cunts Against People Enjoying Themselves Alcohol Concern demanded the off message ad be banned yet?

  8. permanentexpat says:

    In Germany I visit both Aldi & Lidl & it’s difficult to fault either for quality and/or price.
    In N.Portugal we have only Lidl and, although the quality/price factor is the same as elsewhere, the choice is limited & the palette is laughable. ‘Promotions’ never have the full range & they don’t even stock their own coffee, Belarom, which is acknowledged by connoisseurs to be among the best available….and I have never seen the car-park more than a quarter full.
    50 kilometers North, just over the Spanish border, there are three good supermarkets, one of which is Lidl. It is hard to believe that this is the same company that runs the disasters in Portugal…’promotions’ are fully complete, the overall assortment of goods is prodigious & they stock their own brilliant coffee as well.
    All that said…one thing Lidl seldom if ever do is listen to their customers…pity.

  9. Sunfish says:

    The important question: were either the tea or the gin fair-trade?

  10. Stonyground says:

    Alcohol Concern provided one of their self righteous soundbytes on the radio today in response to a newly released stat. about alcohol related hospital admissions. The newsreader described AC as a charity, I would like to bet that it isn’t one.

  11. RAB says:

    Alcohol Concern certainly isn’t a real charity Stoney, but another fake one. Christ you’d have to be pissed to volantarilly give them money!

    The Fail has one of it’s famous contadictory stories today, you know Tomato’s will give you breast cancer one week, and cure it the next…

    Presumably, though there is no mention of it in the article, you should talk about Politics and religion in moderation while you are down the boozer too, in case it hightens your blood pressure.

    Nurse! Time to change my cotton wool!!

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